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Medifast, Inc. Product Manager (Digital) in Salt Lake City, Utah

Product Manager (PdM) is responsible for working with the Group Product Manager (GPdM) and other stakeholders across the business to further develop post purchase digital products by identifying improvements, directing market research, generating product requirements, and developing communication strategies.

Why you should work with us

  • Company Culture. At OPTAVIA, we enjoy working hard to help people change their lives. But that doesn’t mean we don’t appreciate some good play time as well. That’s why we have plenty of events and outings throughout the year where we can all relax, let our hair down, and get a little crazy.

  • The biggest bonus you’ll experience working at OPTAVIA is the great feeling you get helping people improve their lives. But rest assured, we offer a long list of more tangible bonuses as well. From programs that maximize your earnings, to programs that maximize your quality of life.

More details here: https://www.medifastcareers.com/

  • Works with the GPdM, Digital Post Purchase Product to develop & deliver product roadmap for products.

  • Lead the planning of product release plans and set expectations for delivery of new functionality with business, Coach & Client experience, and technology team

  • Integrates Coach & Client insights (through multiple methods of contact) into product conception, user stories and improvement

  • Plan and prioritize product feature backlog and development for the product. Work with Agile Project Managers to remove blockers and ensure highest value work is the focus of technology, qa, and deployment teams.

  • Evaluates technical, functional, performance and user-value tradeoffs - making decisions related to scope and communicating rationale to their cross-functional partners, as well as coaches.

  • Works with other Product Managers to ensure consistency and replicability of features and product strategy.

Works closely with the technology team (co-located) on a day to day basis.

  • Provide an active role in mitigating impediments impacting successful team completion of Release/Sprint Goals

  • Translate product strategy into detailed requirements and prototypes

  • Create buy-in for the product vision both internally and with key external partners

  • Act as a product evangelist to build awareness and understanding

  • Own the creative process of generating, developing, and curating new ideas. They determine which ideas should be promoted into features to push the product strategy forward


  • 3 years of experience in product management.

  • Experience working with Salesforce, Hybris, and/or Ring Central.

  • Experience working with contact center or customer self service experience preferred.

  • Proven experience establishing strong working relationships with a wide range of team members and clients.

  • Excellent communicator with experience presenting technical topics in a business-oriented fashion to non-technical audiences.

  • Proven record of defining and delivering end-to-end, user-centered products that consider user research, market analysis, data, customer feedback, and technical constraints and opportunities.

  • Experience designing customer-centered products that produce measurable results against a documented problem statement.

  • Experience with Human Centered Design method, mindsets and tools.


  • Customer-centric: Deep understanding of Coach/Client desires and needs (both emerging and nascent) through direct conversation as well as working with organizational partners (e.g. marketing analytics, user research, product analytics)

  • Translator: Able to adapt business requirements to technical (implementation) requirements - and importantly, vice versa: able to understand (through critical thinking/analysis) and communicate technical decisions into business impact

  • Decisive: Can prioritize features and resource allocation based on a mix of technical viability, coach/client desirability, and overall feasibility

  • EQ: Expert at relationship management. Able to form trusted partnerships across the field, the business, and the technology team.

  • Solid technical background with understanding and/or hands-on experience in software development and web technologies

  • Strong problem solving skills and willingness to roll up one’s sleeves to get the job done

  • Skilled at working effectively with cross functional teams in a matrix organization



Job ID: 2021-3772

Shift: N/A

External Company Name: Medifast, Inc.

External Company URL: www.medifast1.com