Oracle Director, Brand Programs & Measurement in Ogden, Utah
Development and implementation of business plans, marketing strategy, and forecasts for a product/service or vertical market.
As a product analyst you will participate in every stage of the product life cycle to ensure product meets the needs of users. Drive the implementation of programs in support of the marketing strategy, business plans, and forecasts for assigned product lines. Maintains current status of customer specifications for existing and future products. Identify, evaluate, and recommend marketing opportunities in support of product line objectives. Drive product functionality delivering high quality product documentation. Lead products through scheduled release assisting others to manage commitments and resources. Measure and report progress and review deliverables.
Acknowledged authority within the Corporation. Provides leadership and expertise in the development of new products/services/processes, frequently operating at the leading edge of technology. Demonstrated product/project management experience. Ability to work with Executives. Strong interpersonal skills. Excellent written and verbal communication. Demonstrated product/project management experience. Creative, energetic, and enthusiastic. Team player. Experience using or implementing Oracle, SAP, or Peoplesoft applications. Basic HTML and web technology skills a plus. BA/BS/MBA degree.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
YOU AND ORACLE
ORACLE: /The Complete Cloud and Next-Generation Platform for Business/Oracle, a global provider of enterprise cloud computing, is empowering businesses of all sizes on their journey of digital transformation. Oracle Cloud provides leading-edge capabilities in software as a service, platform as a service, infrastructure as a service, and data as a service.
The Director Brand Programs & Measurement is responsible for building and executing a net new brand measurement strategy to evaluate and accelerate effectiveness of Oracle’s brand programs globally. This role reports to the Senior Director, Brand Strategy & Programs.
We’re seeking a passionate, proactive, and strategic thinker with a bias for action who will harness the power of data to drive decision making and effectively link brand programs including advertising, launches, and sports marketing to business impact.
Specific responsibilities include:
Define a vision for brand measurement strategy and formalizepriority brand health metrics and cloud leadership brand attributes linked to business / brand goals.
Audit existing measurement capabilities and build out new ones to establish a baseline for Oracle’s current brand position and make the business case for target goals.
Develop a targeting strategy to identify priority audiences for building recognition and engagement – including segments, target metrics, and measurement methodologies
Partner with Oracle's data scientists and outside publishers to develop proprietary metrics and uncover actionable insights that fuel in-market brand programs
Serve as brand team go-to for brand research and tracking studies in partnership with NPS and customer experience teams (incl. survey design for brand and campaign tracking, and other primary research as needed)
Champion campaign evaluation, identifying key KPIs for campaign performance upfront and assessing campaign performance post-launch
Bring insights to life through compelling data visualizations and dashboards in a way that they can be easily absorbed and activated on by internal partners
Regularly share data insights and process learnings to keep others informed on brand performance and progress to brand / business goals
Standardize and scale brandmeasurement guidelines to be used cross-functionally across the organization
Work closely alongside sports marking to identify, accelerate, and measure the impact of partnership programs, campaigns and content programs to evaluate their effectiveness
Identify additional external partnership opportunities that align with desired brand attributes to showcase Oracle’s cloud capabilities in new and unexpected ways
Formalize and execute website / social measurement and impact strategy to drive high quality engagement by priority segments
Develop cross-functional content timeline to visualize and manage cadence of key brand programs and campaigns (incl. editorial timeline for website / social teams)
YEAR ONE CRITICAL SUCCESS FACTORS
Leadership alignment around definition of "brand health" and "leadership in cloud"
Prioritized set of brand health metrics and brand attributes to be regularly measured
Cross-functional buy-in to new measurement strategy (including definitions, KPIs, and methodology)
Preliminary measurement infrastructure in-placeand piloted in key programs
Measurement dashboard and content calendar utilized across the brand team
Significant increase in high-value insights driven from website and social channels
Preliminary website and social strategy (incl. defined contribution to brand goals, priority segments engaged, and content map)
Elevated the perception of brand measurement as a valuable / impactful discipline
Built reputation as a strong strategic thinker and trusted brand team advocate
PREFERRED SKILLS & EXPERIENCE
12 years’ experience in brand strategy and measurement.
A powerful and proactive problem solver who can comfortably navigate ambiguity.
A hands-on leader who can be a formidable individual contributor and can also
help foster a high performing, healthy team.
A talented storyteller, with a proven track record for creating compelling, actionable, and measurable brand strategies.
An exceptional communicator who can write, present, and effectively adjust messages to meet individual audiences and organizations.
A brand team advocate with the ability to build trusted relationships with cross-functional leaders and working teams.
Has a proven track record in advanced international research design, execution, interpretation, and widespread socialization (incl. partnering with external agencies / partners as needed).
Demonstrates excellence in complex project management
Shows comfort in juggling multiple projects and the needs and expectations of multiple partners.
Familiarity with building brand around cloud products (SaaS, IaaS, PaaS) as well as licensed products is a plus.
Impact Orientation– Approaches problem solving with a data-driven mindset and bias for action. Pushes to define and prioritize measures of success early (and reassess often) to ensure they, and their team, are progressing towards high quality outcomes. Seeks out and embraces opportunities to demonstrate accountability.
Collaboration– Fosters collaboration and cooperation between team members. Facilitates consensus among diverse stakeholders with opposing viewpoints on critical issues. Drives a diverse and inclusive culture through their team and beyond. Is open, honest, and direct but considerate and respectful in approach to support a sense of shared purpose.
Comfort in Complexity– Operates with high confusion tolerance and drives to clarity amidst ambiguity. Thrives on the opportunity to dig into complex problems independently, and collaboratively, through cross-functional team decision making. Balances the ability to visualize a long-term strategic vision, while also identifying short and medium-term goals to move their team and the business forward.
Active Curiosity– Brings passion to problem solving. Proactively identifies opportunities to channel areas of interest into impactful team initiatives. Shows committed to their personal and professional development, and that of their team.
Accessible & Inspired Leadership– Models authentic leadership across internal and external boundaries. Elevates all team voices and fosters an environment of energy, honesty, respect, and support. Builds internal and external reputation of trust.
Focused but Flexible –Creates necessary structure to move work forward but remains adaptable in the face of new or changing information, and encourages teammates to do the same. Demonstrates powerful self-motivation and task management while never losing sight of the “so what”. Exhibits creativity, measured risk-taking, and entrepreneurial thinking.
A Bachelors’ degree is preferred. An advanced degree is a plus.
Title: Director, Brand Programs & Measurement
Location: United States
Requisition ID: 200014LG